---
title: Reliable Software Blog | Coordination of Benefits
description: Coordination of Benefits | Original thoughts and ideas from Proskale.
---

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# CATEGORY: coordination-of-benefits

[![How can you improve your COB effectiveness?](https://blog.rsrit.com/hubfs/How%20can%20you%20improve%20your%20COB%20effectiveness.jpg)](https://blog.rsrit.com/how-can-you-improve-your-cob-effectiveness)

## [How can you improve your COB effectiveness?](https://blog.rsrit.com/how-can-you-improve-your-cob-effectiveness)

[April 25, 2022](https://blog.rsrit.com/how-can-you-improve-your-cob-effectiveness) [Gordon MacMaster](https://blog.rsrit.com/author/gordon-macmaster) [Health Insurance](https://blog.rsrit.com/tag/health-insurance), [COB](https://blog.rsrit.com/tag/cob), [Lia](https://blog.rsrit.com/tag/lia), [Coordination of Benefits](https://blog.rsrit.com/tag/coordination-of-benefits)

With restricted margins and changing bargaining relationships as providers consolidate and evolve, [health insurers](https://www.rsrit.com/insurance/) are looking more than ever to [coordination of benefits](https://www.rsrit.com/lia-cob/) to improve their bottom lines. Fortunately, modern digital tools powered by big data analytics, artificial intelligence and machine learning have revolutionized COB for insurers by putting the patient, instead of the claim, at\[…\]

[Read More](https://blog.rsrit.com/how-can-you-improve-your-cob-effectiveness)

[![Why it’s complex to deliver quality service to health plans](https://blog.rsrit.com/hubfs/Why%20it%E2%80%99s%20complex%20to%20deliver%20quality%20service%20to%20health%20plans.jpg)](https://blog.rsrit.com/why-its-complex-to-deliver-quality-service-to-health-plans)

## [Why it’s complex to deliver quality service to health plans](https://blog.rsrit.com/why-its-complex-to-deliver-quality-service-to-health-plans)

[April 25, 2022](https://blog.rsrit.com/why-its-complex-to-deliver-quality-service-to-health-plans) [Gordon MacMaster](https://blog.rsrit.com/author/gordon-macmaster) [Health Insurance](https://blog.rsrit.com/tag/health-insurance), [data strategy](https://blog.rsrit.com/tag/data-strategy), [COB](https://blog.rsrit.com/tag/cob), [Lia](https://blog.rsrit.com/tag/lia), [Coordination of Benefits](https://blog.rsrit.com/tag/coordination-of-benefits)

When it comes to IT, [health plans](https://www.rsrit.com/insurance/) face a quality problem. In fact, it’s less that they face one problem and more that virtually their entire business model generates challenges for the [strategy](https://www.rsrit.com/strategy-and-advisory/), governance and operation of high-quality IT infrastructures. Getting it right requires expertise and effort that few other industries demand.

[Read More](https://blog.rsrit.com/why-its-complex-to-deliver-quality-service-to-health-plans)

[![Factors leading to payment integrity challenges](https://blog.rsrit.com/hubfs/Factors%20leading%20to%20payment%20integrity%20challenges-2.jpg)](https://blog.rsrit.com/factors-leading-to-payment-integrity-challenges)

## [Factors leading to payment integrity challenges](https://blog.rsrit.com/factors-leading-to-payment-integrity-challenges)

[March 14, 2019](https://blog.rsrit.com/factors-leading-to-payment-integrity-challenges) [rsrit](https://blog.rsrit.com/author/rsrit) [Health Insurance](https://blog.rsrit.com/tag/health-insurance), [Coordination of Benefits](https://blog.rsrit.com/tag/coordination-of-benefits)

While the basic challenges to health insurance [payment integrity](https://www.blog.rsrit.com/payment-integrity-transformation-with-data-analytics) remain largely the same – ensuring responsibility for the claim, the eligibility of the consumer, the coverage under the contract, the validity of the claim and the lack of fraud, waste and abuse – the range of factors that bear on those challenges has expanded over time. Fortunately, so have the capabilities of insurers to deal\[…\]

[Read More](https://blog.rsrit.com/factors-leading-to-payment-integrity-challenges)

[![Trends in healthcare coordination of benefits for 2019](https://blog.rsrit.com/hubfs/Trends%20in%20healthcare%20coordination%20of%20benefits%20for%202019.jpg)](https://blog.rsrit.com/trends-in-healthcare-coordination-of-benefits-for-2019)

## [Trends in healthcare coordination of benefits for 2019](https://blog.rsrit.com/trends-in-healthcare-coordination-of-benefits-for-2019)

[November 12, 2018](https://blog.rsrit.com/trends-in-healthcare-coordination-of-benefits-for-2019) [Gordon MacMaster](https://blog.rsrit.com/author/gordon-macmaster) [Coordination of Benefits](https://blog.rsrit.com/tag/coordination-of-benefits)

While [coordination of benefits](https://info.rsrit.com/coordination-of-benefits) (COB) used to be a relatively simple, albeit time-consuming process of tracking down payments already made, the rise of big data, [data analytics](https://blog.rsrit.com/tag/coordination-of-benefits/page/www.rsrit.com/analytics)and machine learning have turned COB into a dynamic and high-reward opportunity for health insurers trying to improve payment integrity and reduce administrative overhead in today’s tightly-limited marketplace.

[Read More](https://blog.rsrit.com/trends-in-healthcare-coordination-of-benefits-for-2019)

[![What is COB? Why does a health insurance company need a COB solution?](https://blog.rsrit.com/hubfs/What%20is%20COB%20%20Why%20does%20a%20health%20insurance%20company%20need%20a%20COB%20solution.jpg)](https://blog.rsrit.com/what-is-cob-why-does-a-health-insurance-company-need-a-cob-solution)

## [What is COB? Why does a health insurance company need a COB solution?](https://blog.rsrit.com/what-is-cob-why-does-a-health-insurance-company-need-a-cob-solution)

[October 12, 2018](https://blog.rsrit.com/what-is-cob-why-does-a-health-insurance-company-need-a-cob-solution) [Sridhar Kodati, Co-Founder and COO](https://blog.rsrit.com/author/sridhar-kodati-co-founder-and-coo) [Coordination of Benefits](https://blog.rsrit.com/tag/coordination-of-benefits)

It’s common for more than one insurer to potentially have responsibility for paying a portion of a medical claim. When that happens, insurers go through a process known as [Coordination of Benefits](https://blog.rsrit.com/top-concerns-facing-health-insurance-ceos-part-2-the-solutions) (COB) to determine which insurer pays what portions of the claim.

[Read More](https://blog.rsrit.com/what-is-cob-why-does-a-health-insurance-company-need-a-cob-solution)

[1](https://blog.rsrit.com/tag/coordination-of-benefits/page/1)

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