Big Data Love – Why Data Quality Matters

Do you love you Big Data? We do too! Big Data provides simplified, efficient and cost-saving information that literally transforms the way the world is operating. Industries like healthcare, government, manufacturing, banking, retail, insurance and more are benefiting from Big Data.  

It’s important to note, however, that the only way Big Data is able to make its mark and impact industries across the board is when organizations start with data quality. What is data quality? It means ensuring information is above all things accurate, complete and timely. If data entry is random, inconsistent, outdated and/or incomplete, there is no way to accurately draw actionable, data-driven insights. This means no lessons learned, it equates to a waste of time.

How can you fight bad, or low-quality data?

• Make sure all data is stored and verified in a uniform way.
• Guarantee each platform (social media, website, manually entered information, etc.) has data parameters that are customized and eventually feed into that uniform funnel.
• Ensure that your data is secure so that doesn’t become compromised.

Want to learn more about how to implement, validate and protect your data? Contact us today to learn more about our services and how we can align your Big Data goals with quality in mind.