AUTHOR: Gordon MacMaster

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How to make your customer a cheerleader for your brand

Customer is the key to success and survival of a business.

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How can you improve your COB effectiveness?

How can you improve your COB effectiveness?

With restricted margins and changing bargaining relationships as providers consolidate and evolve, health insurers are looking more than ever to coordination of benefits to improve their bottom lines. Fortunately, modern digital tools powered by big data analytics, artificial intelligence and machine learning have revolutionized COB for insurers by putting the patient, instead of the claim, at[…]

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Why is it so hard for health plans to find quality data analytics solutions?

Why is it so hard for health plans to find quality data analytics solutions?

While healthcare is famously complex, it shouldn’t be as hard as it is for health plans to find and manage advanced analytics solutions that take advantage of their unique opportunities and address their specific challenges.

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Why Patient Care is the Key to the Healthcare Industry

Why Patient Care is the Key to the Healthcare Industry

When you’re ill you want to ensure you’re getting the proper care, and now, more than ever, healthcare professionals are capable of excellence. With the help of Big Data, patient care can easily become more of an emphasis for healthcare providers. There are endless advancements, from technology to mobility solutions that allow patients to be the top priority. With these advancements, providing[…]

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Why it’s complex to deliver quality service to health plans

Why it’s complex to deliver quality service to health plans

When it comes to IT, health plans face a quality problem. In fact, it’s less that they face one problem and more that virtually their entire business model generates challenges for the strategy, governance and operation of high-quality IT infrastructures. Getting it right requires expertise and effort that few other industries demand.

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